Error!

A customer called me a week ago and asked a question about my product. Today I sent them a follow-up message and asked if they were still interested. Did I violate CASL?

You did not, if you recorded their call

If you can prove they called you, and actually asked you about your products or services, you have 6 months of implied consent. Go ahead and send them as many follow ups as you want.

To prove they actually called you, you could:

1. Record all the phone calls

2. Make transcripts of all the phone calls

3. Avoid phone calls. Seriously. Phone calls are very difficult to track and to use as proof.

Sources:

Casl infograph bus rel highlighted

Source: Canadian Radio-television and Telecommunications Commission - www.crtc.gc.ca
To find this exact image: go here and search for "Express Consent Versus Implied Consent"

"...the recipient made an inquiry or application on any of the items above [goods, services, land or interest; business, investment or gaming opportunity] within the six month period immediately before the message was sent"

Source: Canadian Radio-television and Telecommunications Commission - www.crtc.gc.ca
To find this exact quote: go here and search for "What is an existing business relationship (EBR)?"

More questions:

I found company's contact information online. Can I send them a cold message, if what I'm selling is actually relevant to them?
SHORT ANSWER: You can, if you their contact information is publicly avalable, and there are no statements that they don't want to be contacted.